"Retail" means the sale of commodities to the ultimate consumer, usually in small quantities, as opposed to wholesale; excluding printing, publishing and binding establishments, public utility facilities and offices, contractors’ offices, repair shops for household appliances and the like, business and professional offices, real estate offices, financial institutions, personal service shops, hotels, motels, offices for licensed practitioners, and hospitals. (Added by Amended Ord. 02-064, Dec. 9, 2002, Eff date Feb. 1, 2003).